Purpose of the Music Video

Ultimately, music videos are only manufactured for two distinct reasons; To promote the artists to heighten their publicity and to make money and increase sales. It can be used to promote a song or album in order for people to purchase it, or it may be for product placement. An example of this product placement is in Avril Lavigne's song and video 'Rock N Roll', whereby the first line endorses Sony phones, an obvious product placement whereby Sony paid for the advertisement of their product.

 Music videos are also put onto Youtube as a way to bring revenue. As Youtube pays  for advertisements, a single advert on a video viewed by millions of people can bring in a lot of extra revenue. An example of this is Adele's "Hello", which at the time of making this blog had nearly 1.3 Billion views, which would bring an astonishing amount of money. 
Music videos are also created in order to promote the artist of the song, as music videos can appeal to a visual audience, bringing in more views and making more people aware of the artists presence, helping their career in the long run.