Branding the Spice Girls

'Branding' is a term used to show a certain image for singers in a band or solo artists. Artist's like the Spice Girls have their own brand, with each individual member having their own personality and image to their character. This enabled for the band to create their own deals with other products like Pepsi, and create their own dolls and action figures based on their own members. This constant image applied to each member is their 'brand'.
 The Spice Girls was formed in 1994 after a magazine advert to create a girl band to rival the boy bands that dominated the charts at the time. After applying individually, The Spice Girls formed and made their first song 'Wannabe'.  This was the beginning of their branding, as their image and style of performing now became famous among the fans. Each member would gain their own identity through the band, with each member getting a nickname followed with "spice", adding to their individual branding. Victoria Beckham became 'Posh Spice', Emma Bunton became 'Baby Spice', Mel C became 'Sporty Spice', Mel B became 'Scary Spice' and Geri Halliwell became 'Ginger Spice'. This massively helped the bands success, as with each member being publicly labelled as different from each other it made them more relatable to the target audience, who was mainly young girls and women.With each person having their own reputation the audience could relate to at least one of the members, helping the bands success.
 Their first song 'Wannabe' is a very energetic kind of song, and with their branding they instantly became popular and a threat to the common chart hit boy bands. In the song their branding is immediately obvious, as each member is portrayed appropriately to how their nickname would describe them; Scary Spice was dressed in leopard print clothes, Posh Spice wore a tight black designer dress, Baby Spice had her hair in pigtails emphasizing innocence, Sporty Spice was wearing sports attire and Ginger Spice was ginger.



In this Spice Girls music video, the branding of each individual member is obvious. As each member of the band is animated in the video, they have had to use their common look and branding to achieve each girl's likeness. As seen before, Ginger Spice is Ginger, Scary Spice is wearing leopard print, Posh Spice is wearing a tight black dress, Sporty Spice is wearing sports attire and Baby Spice has he hair in pigtails and looks extremely innocent.