Jamie Thraves is a British director that mostly works on music videos. He used his award winning short film to get recognised as a young undiscovered talent, helping him to get a job in a video production company 'Factory Films' At University he created short films to show off his creative and artistic talent. Once he began to get into music videos they were very low budget (£5,000) spread over 3 days. Some of his most famous music videos include Radiohead's 'Just' with a budget of £100,000 and Coldplay's 'The Scientist' with a budget of £200,000, both shot in 3 days each.
The main theme of the video is based on a lyric in the song "Lets take it back to the start". After Jamie heard this, he created the video in complete reverse, with it telling the story of a mans journey after getting into a car crash. Everything in the video is reversed apart from the singer, who is singing along with the song as if it were playing normally. It shows artistic and creative talent, and this has made this video one of Coldplay's best.
His most recent music video is for The Japanese Popstars 'Song for Lisa', with a budget of £20,000 shot over 2 days. His involvement in the music video industry has led to him becoming a greater name in the whole media industry. This has given him the opportunity to create three feature films; The Low Down, The Cry of the Owl and Treacle Jr.
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