Emil Nava is a British music video director that came to great popularity in recent years due to working with high profile artists such as Ed Sheeran in "Lego House" and Jessie J in "Do it like a Dude", and currently freelances for AB Management.
He began his career in the Media business as a runner for film production companies. During this time he became more involved in the media industry, leading to him becoming employed for companies like 'Blink Productions' as an Assistant Director. This enabled him to manage video shoots, finally letting him indulge himself partly in creative freedom. He has also recently began to create advertisements for well established brands, but while these are good in some aspects due to higher budget and a higher salary at the end of the day, they give the director less creative input into the product due to the reputation of the brand wanting to be upheld, pressuring the director to create a product they may not be entirely happy with.
At one point Nava created 24 music videos in one year, averaging roughly one video every two weeks. His budget originally was about £5,000-£10,000 while starting out, but as his popularity grew and the artists became more famous his budget grew as well, with his highest being £160,000 on Jessie J. His first music video was for a group called Kid British with their track 'Our House is Dadless', a parody on Madness' 'Our House'. It had a £20,000 budget and was filmed in 1 day and edited in 3.
After watching a number if Emil Nava's music videos, it is evident that he uses close ups to great effect, as is evident in the examples above.
Tuesday, 26 January 2016
Tuesday, 12 January 2016
Case Study 3- Alex Southam
Alex Southam is an English Music Video director that freelances for OB Management. Originally he trained to be a lawyer as he grew up as a member of the middle/upper class. After finding that being a lawyer was too boring for him, he decided to join the media and film industry after speaking to a friend in the industry. In order to get into 'the trade' he began by making music videos, where he decided to stay.
In the past he has worked with Agile Films, and in order to understand the production behind the finished product he took it upon himself to learn how to manage lighting, to film professionally and to edit to a decent standard. However, as he gained momentum and his budgets and clients became bigger he hired other staff to help him, including a director of photography. An example of his earlier work is his work on Peter Broderick 'It Starts Hear'.
While this video relies heavily on effects in both Adobe Premiere Pro and Adobe After Effects, it shows his imagination and creativity at the beginning of his media career. Southam believes that creating music videos enables people to "try to techniques and can have real artistic freedom". This is why he tends to work against creating commercials, as while they are useful to the director as they bring in more money, you have less creative freedom due to the burden of the brand and aren't as satisfying or as fun to make compared to music videos.
More recently he created a video with Mumford & Sons 'Ditmas', featuring much more professional shots compared to his first work. This is due to higher budget and more staff, as well as more advanced technology such as drones for smooth aerial shots. These can help him to get work for the future, as with higher budgets and higher status bands his name becomes associated with higher quality
.
In the past he has worked with Agile Films, and in order to understand the production behind the finished product he took it upon himself to learn how to manage lighting, to film professionally and to edit to a decent standard. However, as he gained momentum and his budgets and clients became bigger he hired other staff to help him, including a director of photography. An example of his earlier work is his work on Peter Broderick 'It Starts Hear'.
While this video relies heavily on effects in both Adobe Premiere Pro and Adobe After Effects, it shows his imagination and creativity at the beginning of his media career. Southam believes that creating music videos enables people to "try to techniques and can have real artistic freedom". This is why he tends to work against creating commercials, as while they are useful to the director as they bring in more money, you have less creative freedom due to the burden of the brand and aren't as satisfying or as fun to make compared to music videos.
More recently he created a video with Mumford & Sons 'Ditmas', featuring much more professional shots compared to his first work. This is due to higher budget and more staff, as well as more advanced technology such as drones for smooth aerial shots. These can help him to get work for the future, as with higher budgets and higher status bands his name becomes associated with higher quality
.
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