Tuesday, 26 January 2016

Case Study 2- Emil Nava

Emil Nava is a British music video director that came to great popularity in recent years due to working with high profile artists such as Ed Sheeran in "Lego House" and Jessie J in "Do it like a Dude", and currently freelances for AB Management.
 He began his career in the Media business as a runner for film production companies. During this time he became more involved in the media industry, leading to him becoming employed for companies like 'Blink Productions' as an Assistant Director. This enabled him to manage video shoots, finally letting him indulge himself partly in creative freedom. He has also recently began to create advertisements for well established brands, but while these are good in some aspects due to higher budget and a higher salary at the end of the day, they give the director less creative input into the product due to the reputation of the brand wanting to be upheld, pressuring the director to create a product they may not be entirely happy with.
 At one point Nava created 24 music videos in one year, averaging roughly one video every two weeks. His budget originally was about £5,000-£10,000 while starting out, but as his popularity grew and the artists became more famous his budget grew as well, with his highest being £160,000 on Jessie J. His first music video was for a group called Kid British with their track 'Our House is Dadless', a parody on Madness' 'Our House'. It had a £20,000 budget and was filmed in 1 day and edited in 3.

After watching a number if Emil Nava's music videos, it is evident that he uses close ups to great effect, as is evident in the examples above.

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