Alex Southam is an English Music Video director that freelances for OB Management. Originally he trained to be a lawyer as he grew up as a member of the middle/upper class. After finding that being a lawyer was too boring for him, he decided to join the media and film industry after speaking to a friend in the industry. In order to get into 'the trade' he began by making music videos, where he decided to stay.
In the past he has worked with Agile Films, and in order to understand the production behind the finished product he took it upon himself to learn how to manage lighting, to film professionally and to edit to a decent standard. However, as he gained momentum and his budgets and clients became bigger he hired other staff to help him, including a director of photography. An example of his earlier work is his work on Peter Broderick 'It Starts Hear'.
While this video relies heavily on effects in both Adobe Premiere Pro and Adobe After Effects, it shows his imagination and creativity at the beginning of his media career. Southam believes that creating music videos enables people to "try to techniques and can have real artistic freedom". This is why he tends to work against creating commercials, as while they are useful to the director as they bring in more money, you have less creative freedom due to the burden of the brand and aren't as satisfying or as fun to make compared to music videos.
More recently he created a video with Mumford & Sons 'Ditmas', featuring much more professional shots compared to his first work. This is due to higher budget and more staff, as well as more advanced technology such as drones for smooth aerial shots. These can help him to get work for the future, as with higher budgets and higher status bands his name becomes associated with higher quality
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