Monday, 8 February 2016

Sexism in Music Videos

According to media feminist Laura Mulvey, we as an audience are forced to view visual media through a 'male gaze', meaning that what both women and men are made to see women in the video as a man would, with women being sexualised in their portrayal. A music video that highlights this would be Nicki Minaj's 'Anaconda', as while the majority of people in the video are women they seem to be playing to attract a male audience. To further this view of sexism, the lyrics of the song almost completely cater to a male audience, with a prominent focus in the lyrics to the male penis.
 Another argument against sexism in music videos comes from Lily Allen, in her song 'Hard Out Here'. While the song's lyrics are completely feminist and against exposing women inappropriately, the actual video features multiple of the features the song is against. While this could be seen as an ironic view of the style and is making fun of it, this is not clear to the audience and therefore could be seen as more hypocritical. Despite the main message of the song is about how women trying to be thin to look good is wrong, she amplifies the message by adding examples of the good looking women.

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