Friday, 5 February 2016

A Model of the Media

In the Media Industry there are three different stages to make a complete circle of media consumption and production. These are 'Industry', Audience' and 'Text', all of which are essential to the media's creation.
 As the diagram shows, possibly the most important segment of the graph is the Audience paying to see the film, giving money to the Institutions (Top Arrow). This is because without the revenue that the audience provides the institution can't make any more films and would have wasted the money spent making the film. A Potential danger to the diagram that affects the top arrow directly is the threat of piracy of the films. The issue with watching films illegally for free is that if you aren't paying money to the industry to see the film, the institutions would miss out on profit. With the advances in technology in recent years, there is a genuine threat of a great amount of people watching the film at home for free, and while this means that people don't have to pay money, the people who made the film don't get paid as much for their work.
 The Institutions are mostly large companies like BBC, Disney or Warner Bros. that are in charge of the creation of the text. Wether it's film, television shows, newspapers, etc. the institutions are responsible for the texts's Marketing (so the audience are aware of the text), Exhibition, Production and Distribution. Without the Institution, there would be no text for the audience to consume, breaking the entertainment cycle. Once the text is created, it is then "consumed" by the audience. Without the audience, the text would make no profit or revenue for the institutions, making them stop producing texts.

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